"Parents based in north London is looking for an remarkable and experienced tutor to guide their smallest child on his first steps to turning into an British gentleman."
Upon seeing this post, you might easily miss the wording "beginning" as simple figurative language.
However, it might be the most important part of this distinctive employment listing, as it seeks to find a teacher for a infant.
Hundreds of responses have now been submitted since the unnamed family posted their call for the highly paid tutor, who needs to be "an exceptional individual".
During the past few weeks, the listing has attracted notice across the news, with many questioning why?
Progressive Approach
Adam Caller, chief executive of a global tutoring firm, which is supporting the family in their quest, explained that despite initial doubt, he found the plan "far sighted", and "innovative".
When he spoke with the family, he said they understood the unusual aspect of their requirement, and how early in age their son is.
However, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their firstborn was five, and by that stage "cultural conditioning had already become established".
What exactly does the family refer to by "cultural predisposition"?
It's "all-encompassing", the expert responded. "The manner you eat, the way you speak".
He said the firstborn had picked up "extremely delicate, non-verbal cues" from the family, and had taken on their cultural ways. The family informed the consultant they wished to avoid the same situation to repeat itself with their new baby.
The plan: To bring in a UK tutor, who needs to speak with Received Pronunciation, to influence the baby from the very start.
Osmotic Learning
"A lot of the education at the beginning here is rather osmotic," said Adam.
It's via this natural absorption that the family are expecting the child will acquire the English characteristics they want to cultivate.
The consultant said the tutor must be someone who studied at "the right kinds of schools – similar types of schools as the family plan to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, effortlessly," he said.
Expense Not a Factor
The family told Adam the successful candidate should ideally also have understanding of or interest in horse riding, winter sports, the arts and music so as to inspire the child in a diverse set of interests.
Furthermore though, he stated the family desired the tutor to register the child on a range of courses so the child would be "pony-riding and picking up an instrument by the time they are around three years old".
In the family's view, guiding their son grow into a "UK sophisticate" will result in accomplishment and open doors.
"Considering the pros and cons of that, because it's definitely a social class indicator," he adds.
However, despite all this instruction in "English culture", would the child pick up so-called cultural leaning from the globally influenced family he resides with in any case?
"Yes", said he. "The parents realize this may not work, but they've simply adopted the perspective of, 'we should try and we should start as quickly as we can', because the expense of it is irrelevant," he explained.
Impractical
A number of in the tutoring industry who express those doubts.
Another CEO, head and founder of a tutoring service, who provides individual instructors, wrote that "the development of adopting dual cultures, or indeed, forming one's identity, is something that must be grown into, not designed."
He noted that he had moved from China to the United Kingdom at the period of childhood, and had been raised understanding and embodying two backgrounds. He continued to learn at a prestigious UK institution.
"The concept that an individual can function as a embodiment of Britishness, an individual who can possibly impart the qualities of a British gentleman onto a infant child, strikes me as naive and unfeasible," he commented.
"Based on my background, employing a typically English tutor from babyhood will not instantly produce the outcome they hope for.
"I did not have such a tutor, and yet I have been fortunate enough to enjoy numerous of the opportunities they desire for their son."
He added: "The fact is, personal identity should not be dictated from the outside influences; it must be embraced, and it must be internally driven."
Acquiring Englishness
Of course, UK identity is something the CEO believes can be taught – and commercialized.
"I believe the situation that the international society regards us in this respect is something that we should be cherishing|valuing|appreciating
